Making games for global audiences in CIS countries

What the talk is about

A panel of four representatives of studios working in the CIS discusses why a region with so many talented developers produces so few global hits. The reasons named include outsourcing specialization and a lack of full-cycle teams, cautious investors who prefer clones, too few experienced producers, designers and managers, weak infrastructure (dev kits, publisher access, events) and high marketing costs. The panel also looks at mentality gaps: CIS players enjoy figuring out complex mechanics, while Western players often walk away. Advice includes not fearing failure but not releasing raw products, defining a clear niche, researching a subject deeply, using universal settings, learning from Western publishers and bringing in international experts. Useful for developers and studio leads aiming at the global market.