Survival and success in the VR gaming scene

What the talk is about

Drawing on research into the Finnish VR/AR scene, Olli Sinerma talks about how to survive and earn money in virtual reality. The consumer VR games market is still small because of price, discomfort during long sessions, and the fact that VR takes effort rather than offering quick relaxation. Arcades bring a new kind of piracy risk. The B2B side, by contrast, looks promising: big IT firms lack art and user-experience skills, ad agencies lack technical skills, and game developers sit in the sweet spot. He advises against simply waiting things out; instead, keep your skills at the cutting edge and build business applications. In Q&A he covers Windows Mixed Reality devices, the importance of audio, the shooter trend, the potential of social multiplayer, and why mobile VR is barely used. Useful for studios considering VR.