Soft Skills: The Hard Truth About Soft Skills
Kateryna Ozatska
- Hall:
- Business Track
What the talk is about
Kateryna Ozatska explains why soft skills matter for career growth, citing a study claiming that only about 15% of success comes from technical skills and the rest from soft ones. She covers communication (listening, presenting yourself and your project, blogging to practice writing), emotional intelligence (reflection, self-control, empathy), and critical thinking, illustrated by a well-known hoax of a made-up restaurant topping TripAdvisor. She then moves to planning: SMART goals, the Eisenhower matrix, the 80/20 principle, the two-minute rule, a kanban-style board, self-discipline, motivation, support from others, and the effect of expectations on results. She closes with recommended books and films. Useful for early-career people and anyone aiming for a lead or management role.