Case studies: How game balance changes can boost your revenue

What the talk is about

Michal Minarik uses two case studies to show how game balance and economy changes can raise revenue. In a 3v3 MOBA, hardly anyone used legendary guns and most players picked just a few. The team introduced an "effective damage per second" metric with modifiers and changed only numbers, with no development work. An A/B test showed a 25% revenue uplift. In a truck-fleet game, capacity barely grew with level while speed and fuel use scaled. Capacity was made noticeably larger and the whole economy rebalanced. Revenue rose by about a third and day-7 retention by 14%. His advice: find opportunities in data and reviews, set a clear goal, make bold changes, and reduce risk with A/B tests, soft launch and a beta community. Useful for game and economy designers.