5 Great Ways to Improve Your China Strategy

What the talk is about

Randy Barenscott explains how Western teams can improve their China strategy, drawing on about a thousand conversations with developers and his own work with Chinese publishers. He outlines five areas: adapting content to what people in China actually play; self-publishing on iOS where possible; working with a local publisher, which is essential for reaching Android; monetizing better, especially through local ad demand partners, since ad revenue there is now very strong; and following practical do's and don'ts. He stresses that even niche genres can find a large audience in China, and that a publisher takes a big revenue share but that beats earning nothing. He advises building a publisher list, attending industry shows, and being patient. Useful for mobile developers and publishers considering the Chinese market.