M-Media / Future of Entertainment

What the talk is about

Siggi Olsen and Richard Dagnell present "M-Media", a vision of future media that depends less on computing power and more on people and how they interact. The first part argues that gamification works when it gives real value rather than being an add-on; a mobile music platform, where users build an avatar, earn rewards and make music without any training, illustrates the idea of "becoming the content". The second part criticizes social media: value is created by creators and audiences, yet platforms don't pay them and earning conditions keep getting harder. The speakers propose a blockchain-based platform with tokens for watching and liking, a larger revenue share for creators and user control over personal data. Useful for those interested in gamification, social platforms and creator monetization models.