Live ops and their importance for your game

What the talk is about

Aleksandar Ivanov of Imperia Online explains why live operations matter for a free-to-play game and shares the company's experience. He outlines four pillars: events, promotions, new content and features, and community and problem management. He advises keeping a roadmap of events, basing decisions on metrics, repeating successful mechanics but not too often, and making promotions time-limited and unpredictable so players don't just wait for the next discount. Using Imperial Online and Siege: World War II, which the company publishes, he shows how to add new events, card types, languages and an art refresh while preserving the IP's identity. He also recommends creating and moderating community channels yourself and setting up metric alarms for promotions. Useful for developers and publishers building live ops for a new or existing game.