Visual ASO: how to optimize icons and screenshots

What the talk is about

Dmytro Biriuk explains visual ASO for mobile games: optimizing icons and screenshots to raise page-to-install conversion for both organic traffic and paid user acquisition. While keyword optimization expands search visibility, visual optimization convinces visitors to install the game, and combining the two can double the results. Using casual game cases such as Hidden Resort, he breaks down the three jobs of store visuals: standing out among competitors in search results, sparking interest with a clear setting or mechanic, and triggering emotion and a desire to resolve the character's problem. He also covers running A/B tests and store policy rules for screenshots, such as avoiding realistic photos of hands. Useful for ASO specialists, marketers and mobile game producers.