Lessons learned: Shing! post mortem speech

What the talk is about

Michal Azarewich of Mass Creation gives a post-mortem of Shing!, which the studio released on PlayStation, Xbox, Switch and PC, working with a publisher for Japan and Asia. Key points: self-publishing gives full control over the game, strategy and revenue, but platform holders pay little attention to small indie developers, so persistence and regular follow-ups are needed, for example to get into store sales. A publisher helps with visibility and retail, but takes a share of revenue and may forget older titles over time. Among the mistakes were underestimating the Switch port, overly optimistic multiplayer estimates and a neglected Discord community. He advises scaling schedules to each platform, knowing your team's real abilities and not spending budget on banner ads. Useful for small studios planning console releases.