Motivation System as a Unique Competitive Advantage of a Company

What the talk is about

Svetlana Zotke explains how G5 Games turned its motivation system into a competitive advantage in a market where candidates constantly look for better offers and counter-offers are the norm. The company combines three tools: a bonus tied to a project's profitability, a large bonus for reaching a sales milestone, and a three-year stock option programme. The aim is to align company and employee goals. She walks through how the programme was introduced (an idea from leadership, written policies, internal webinars, feedback and retrospectives) and says it reduced turnover, especially among managers. She warns that bonuses never replace a market-level salary, that people confuse base pay with bonus, and that those outside bonus-eligible teams may feel left out. She urges listeners to find their own unique advantage, which need not be monetary. Useful for HR, team leads and company owners.