Snap: Next Generation AR Gaming
Brett Krong
- Hall:
- Yellow Sea Hall (Mix Track)
What the talk is about
Brett Krohn, a product manager at Snap, presents how the company is advancing augmented reality for games and why developers should join in. The key news is connected lenses in Lens Studio 4: a ready-made template lets two players share an AR experience in real time, remotely or in the same room, where one scans the space and the other joins via a code. LEGO was the first partner, with a lens for building together. He shows virtual try-on examples, gesture and voice control, an interactive music lens, and community experiments for Spectacles glasses. He also cites Snapchat's reach among 13–24-year-olds and urges the audience to bring games to the platform. Useful for developers and designers interested in AR and new game formats.