iOS 14 and the Rise of Alternative Android Markets

What the talk is about

Dmytro Syhov explains why game developers should look at alternative Android stores. After the iOS 14 changes, advertisers are shifting part of their budgets to Android, and competition in Google Play keeps growing, with about 10,000 games added every month. Alternative stores have less competition, so a good game has a better chance of being featured, and user acquisition is cheaper; they are also a place to test an MVP before launching on Google Play. He then focuses on China: over 70% of players pay, Android is the number-one platform there, and the five biggest stores each have over 100 million monthly active users. He covers the market's specifics: partners, payment systems, localization and game clones. In the Q&A he points to distribution platforms that handle most of the work. Useful for publishers and mobile developers, especially in hyper-casual.