Moving forward with distributing your content outside Google Play and iOS

What the talk is about

Maciej Burno explains why mobile game developers should distribute beyond Google Play and iOS, and how to do it well. He shows that the market is growing fast, mainly in Asia, Latin America and other regions where the big stores are weaker and many Android devices ship without Google Play. Alternative stores offer niche audiences, free featuring and risk diversification, and traffic matters more than the revenue share percentage. The hard parts are separate accounts, contracts, updates and communication with each store; publishers and co-publishing platforms can take that load. His main advice is to treat these stores like Google Play, build relationships, buy traffic and plan on a horizon of several years. He backs this with case studies of big and smaller games. Useful for indie studios and small publishers.