12 ways to make a game video interesting: techniques, nuances, examples

What the talk is about

Natalia Shukhman from Alconost explains how to make a game video interesting by treating it as four layers: concept, footage, narrative and animation. A concept can be built on the game's story, on its gameplay (with a wrapper story around it), or on existing game art, which suits teasers and ad campaigns best. For footage, she recommends setting up scenes in the engine rather than recording from a build, and mixing scene types in a single visual style. Narrative depends on who is speaking: an announcer, a witness or the protagonist, and text banners act as a narrator too. In animation, she stresses timing key events to the music beat, believable physics and an active camera. Useful for those making videos in-house or ordering them from outsourcers.