How to rank #1 in app stores

What the talk is about

Thomas Kriebernegg of App Radar explains how a mobile game can reach the number one spot in the app store charts. Charts are driven by average daily downloads over the last 3–5 days within a specific country and category, so a game needs decent quality, simple mechanics, instant gameplay, a free download and rewarded-ad monetization. He then recommends researching trends and keywords (for example movie launches), soft launching in 1–3 countries, avoiding release dates of AAA titles and booking more than one influencer. After launch, organic work (keywords, a gameplay video, monthly store page optimization) is combined with paid ads and cross-promotion. In the Q&A he advises against misleading ads and suggests looking for social networks with less competition. Useful for mobile game marketers and developers.