GAMES GATHERING 2021 ODESA

We brought Hollywood into a social casino

Talk recording: We brought Hollywood into a social casino

Vlad Kryvoborodov

Hall:
Business Track

What the talk is about

Vlad Kryvoborodov talks about a mobile bingo game with live hosts that blends a social casino, live streaming and a TV-style show. The team rejected roulette because rounds are short and players barely interact, and a quiz format because round-the-clock content is unrealistic to produce. They chose bingo with one shared room for all players. Within a few months they built the stream, the client, backend tools for producers and a separate app for the host. In a year they reached 24/7 broadcasting, with three studios and 26 hosts. The speaker explains how hosts are selected (one in a hundred candidates joins the team), how the team works with them, and which activities go beyond the game itself. Useful for producers and teams considering live formats in mobile games.