The Latest Trends in Ad Monetization
Roman Khomchuk
Google, Mobile Apps Consultant
- When:
- 14.07.2022, 14:00–15:00
- Hall:
- Black Sea Hall (business Track)
In this talk, I will share the latest news on ad monetization. We will look at the latest trends in the shift from mediation to bidding, as well as key strategies and the benefits of bidding. I will go into more detail about new ad formats that improve the gaming experience, best practices for implementation, and UX. We will also be able to review several practical cases, policies, and testing.