Making your game popular with Google services
Yevhenii Halkin
What the talk is about
Yevhenii Halkin explains how to make a finished mobile game successful with Google services, especially when entering other markets. He describes how freemium widened the player base and made price irrelevant as a signal of quality, and shares benchmarks for user acquisition cost and revenue by country. He then walks through the tools: Google Play, billing options (carrier billing, vouchers), AdMob for monetization, Universal App Campaigns, video ads on YouTube, and mobile app analytics. He stresses LTV: without knowing revenue per user you cannot set acquisition bids sensibly. Finally he covers true localization rather than plain translation: icons, titles, interface style and spending habits in Asia differ from the West. Useful for developers and publishers expanding into new markets.