Is Marketing a Strength or an Intelligence?

What the talk is about

Dmitry Rosenfeld, a marketer, shows how classic marketing helps IT and game development teams with sales and fundraising. His core point: during a pitch, investors think about two things, whether they can trust you and whether your team can deliver, so people fund teams rather than ideas. He advises prompting action instead of merely informing, phrasing questions so the answer is "yes", and not presenting your core craft as a competitive edge. Talk about results and the emotion of owning the solution instead. An unknown brand should admit its weak spots and show measurable strengths. He also offers four questions about values and three positioning questions, and recommends keeping a pitch to about 30 minutes. Useful for founders, production leads and anyone preparing pitches to partners or investors.