How to make money in the kids' app market

What the talk is about

Galyna Iefremova explains how to build a profitable business on mobile apps for children aged 0–6. The core difficulty is that kids don't pay, parents in many countries aren't used to buying software, and children's data rules rule out personalized ads, while paid user acquisition barely works. Her team relies on bright visuals, animation and sound, clear educational value for parents, narrow age targeting, and deep localization (16+ languages), including the Chinese iOS market, which brings over a quarter of revenue. She shares experience with ASO, cross-promotion, price experiments for in-app purchases, and rewarded ads for low-conversion countries, and stresses the role of analytics and support. Useful for developers and producers of kids' and educational games.