How to work with media platforms and influencers
Discussion panel
- Hall:
- Iron Hall (Mix Track)
What the talk is about
A discussion panel with a YouTube representative as host, several YouTubers and a Razer representative looks at how developers and brands can work with media platforms and influencers. The intro cites figures: 95% of buyers of in-game purchases watch videos before buying, over 200 million logged-in users watch gaming content daily, and 83% of watch time goes to on-demand videos rather than live streams. Panelists advise sending bloggers keys, explaining clearly and briefly what you want, writing from an official address with a trailer and screenshots, and replying even to those you turn down. A blogger should genuinely like the game, and advertising should feel native. They also cover timing of outreach, finding bloggers abroad, and why subscriber activity fades over the years. Useful for developers, publishers and marketers.