Stand out of the crowd! Secrets of App store Marketing

What the talk is about

Jan Chichlowski explains how mobile games can stand out on the App Store and Google Play without relying only on featuring, after which downloads usually fall back. He splits the work into two parts: discoverability in search (keywords in the title, subtitle and description, ratings, reviews, retention, and on Google Play the Vitals metrics such as crashes and ANRs) and differentiation from competitors (video, screenshots, icon). He advises putting a character's face in an action pose on the icon, tied to the game's genre, avoiding a logo at the start of the video, and testing assets with Google Play experiments or third-party services. He stresses that app store optimization is an ongoing process, not a one-off task. Useful for mobile game and app developers and marketers.