3 ways to get noticed on the app stores

What the talk is about

Keren Berger explains how developers can get noticed on the app stores. She advises starting with a diagnosis of the user funnel and constantly testing changes, including icon A/B tests in the Google Play Console. Key ASO elements are a simple icon that tells a story, varied screenshots, a video that delivers the main hook in the first three seconds, and a title with keywords that avoids keyword stuffing. Her second topic is getting featured: it takes a unique story, good UX, localization and the platforms' newest features, but the effect of a feature is short-lived. Third is publishing, where a publisher takes over user acquisition, monetization and support. She also describes the hyper-casual games her company looks for and answers questions on soft launch and cross-promotion. Useful for indie developers and mobile game marketers.