10 Examples of Good LiveOps

What the talk is about

Alexander Shtachenko, a free-to-play producer, explains what makes LiveOps good. He recaps the basics: three event types, an event calendar, A/B tests, community management and one person owning operations. He then covers building player habits with a clear trigger, a simple action and a valuable reward. Events should not frustrate: well-timed launches, a clear message, balanced rewards and difficulty. The main emphasis is segmentation and targeting: start with a simple split, then add psychographics and behavior, since geo and demographics age quickly. He also discusses player needs at different progression stages, churn prediction and community moderation. The backend must support targeting. Useful for producers, game designers and LiveOps managers.