How to squeeze a game down to 30 seconds

What the talk is about

Anna Popereko explains how the Playworks team, part of a large game monetization company, builds playable game ads: interactive 30-second mini versions of big games, taken from idea to release in about a week and a half. The principle is to break a game into parts, remove the noise, and keep one clear mechanic or whatever sets the game apart, such as its art. She shows examples from well-known games, including Call of Duty, where a sniper mini-game was made before the main game launched. She describes how funnels and player behavior data (where people drop off, when they win or lose) help improve the ads. She also covers the advantages of building with HTML5 and JavaScript. Useful for game designers, marketers and developers interested in playable ads and fast prototyping.