The next level of growth: growing your game with advertising

What the talk is about

Artur Davydenko from the Google AdMob team explains how to grow a mobile game through product metrics and smart ad monetization. First comes engagement: watch technical quality (Android vitals), localization quality, ratings and reviews in Google Play Console, reply to feedback, and test hypotheses with Firebase A/B tests without re-uploading a build. Then the ad strategy: try different formats (banners, interstitials, rewarded video, native ads, an app-open ad at launch), add several ad networks so they compete for impressions, and adjust their priority by region. He also covers linking AdMob with Firebase, finding unwanted ads from a screenshot, insights across many apps, and smart segmentation that predicts paying users. Useful for mobile game developers and product managers.