Don't underestimate the power (or pain) of the loc side

What the talk is about

Michael Souto explains why localizing a game pays off and how to prepare content to avoid the most common mistakes. By his figures, the ten biggest countries bring in about 80% of global game revenue and the next ten about 8%. Many players only buy content in their own language, and English proficiency is weak in Japan, Brazil, Mexico, Turkey and Arab countries. He covers market specifics for Spanish, Chinese, Korean, Japanese, Brazilian, Indian, Turkish and Arabic audiences. For a cautious start he suggests translating store descriptions first. The second part is practical: give translators context, avoid stitching sentences from variables, leave room for longer text, translate names and units, and avoid machine translation. Useful for developers and producers.