How Not to Get Buried in Data Analysis

What the talk is about

Oleksandr Mezin explains how teams can avoid drowning in data analysis and becoming a "Buridan's ass" that can't decide where to start. He suggests rating the team on three levels: beginner, intermediate and mature. Data needs and tools depend on that level. At the start, with no analyst, keep things simple and use out-of-the-box tools with basic metrics, funnels and ready visualization. With one or two analysts, add an event map, custom dashboards and a hypothesis cycle. A large team can run A/B tests, but must keep them from dragging on. He also warns against building your own analytics solution, since it is almost always costlier and slower. Useful for founders, game designers and producers building their approach to data.