Features of the Hyper-Casual Games Market in 2021
Yevhenii Lavrynenko, Serhii Martynkevych, Oleksandr Nykyforov, Maksym Melnyk, Mykyta Khazau
Hyper Games Conference; Azur Games; Homa Games; 24 PLAY; AppsHub
- Hall:
- Business Track
What the talk is about
A panel on the 2021 hyper-casual market, moderated by Yevhenii Lavrynenko, with publishers (Azur Games, Homa Games) and developers (AppsHub, 24 PLAY). The speakers compare cooperation models: payment per prototype, monthly burn-rate coverage, KPI-based tranches, and royalties with revenue share, and explain which suits whom. Publishers now weigh product expertise and the ability to iterate more than technical skill; developers are advised to watch communication speed, feedback quality and the specific publishing manager. The panel also covers the rise of mergers and acquisitions, increasingly complex games, competition, trends, and the Join Clash and Count Masters case. Advice for newcomers: study top games, don't rush, and care about the work. Useful for hyper-casual studios and publishers.