How to Get Major Media Outlets to Write About Your Game

A marketing budget, a studio press office, paid publications—all of these are tools for the wealthy. But is it possible to get major media to write about your game for free? How to grab a journalist's attention, what to include in a press release, and what mistakes editorial offices never forgive—all of this will be shared by Denys Horokhovskyi, editor-in-chief of Ukrainian News, one of Ukraine's oldest and largest news agencies.