Tale or Mr. Fox the UX Designer

What the talk is about

Mikhail Gofman tells a fairytale about Mr. Fox, a UX designer, to argue that good design is only part of the job. Reality brings engine and technical limits, so flexibility is often worth more than finding great solutions. A designer must also defend ideas in front of the team and management, and sometimes know when to give way. In the story, Fox proposes adding doors, but a senior executive rejects the idea as not fitting the company's core values. The speaker suggests asking about the context of any decision and whether the topic is worth the argument, and splitting work into a required minimum and improvements that can ship later. Audience questions cover what to do when management pushes a doubtful decision. Useful for UX and game designers working with teams and management.