How to thrive making
Robert Podgorski
- Hall:
- Wood Hall (Indie Track)
What the talk is about
Robert Podgorski describes how a small Polish studio has spent over a decade making simple but polished casual HTML5 games and now lives off a catalogue of more than a hundred of them. He explains why, after Flash and attempts at PC and mobile stores, the team chose browser games, and how they earn: licences for web portals, subscriptions and ads. He then covers unusual outlets: cheap feature phones, new app stores right at launch, chat platforms such as Facebook Instant Games, kids' apps, in-flight entertainment systems and branded advertising games. His main advice is to reach a new platform as early as possible and not to ignore markets and audiences others overlook. He also touches on game accessibility. Useful for indie developers and small studios looking for stable income.