Got any Employer Brand? What if I find one?

What the talk is about

Tanja Loktionova and a colleague go through how an employer brand gets damaged at each stage of recruiting. First, the decision to open a vacancy: roles get opened to fill a database or to replace one person, instead of looking at the company structure, roles and real needs. Second, process planning: extra or unpredictable stages, missing deadlines and silence push candidates away, so rules and timelines should be stated honestly. Third, the job ad itself: it should cover the company, team, project, guarantees, success criteria and honest perks (promises like options need proof), without forced jokes or copied descriptions. They also debate test tasks given before any conversation, spam outreach and training for recruiters. Useful for recruiters, HR and hiring managers in games.