5 Mistakes Every Developer Can Make Before Starting to Promote a Game App by Keywords
Keyapp.top, Sales&Support Team Lead
- When:
- 14.07.2022, 16:00–16:30
- Hall:
- Black Sea Hall (business Track)
According to statistics, almost 35% of an app's traffic comes from organic installs from search. But if you work or have previously worked with App Store Optimization and tried to get high search rankings, you may know that it is not as easy as it might seem. This talk will focus on the 5 main mistakes that every game app developer can make before starting keyword promotion, and will show how to get top positions even for high-frequency keywords using all available modern methods and tools.
What the talk is about
Olena Vedmedenko from Keyapp.top walks through five mistakes developers make before promoting a game app by keywords. First: neglecting ASO and expecting keyword installs alone to bring organic traffic; ASO is ongoing work on tags, visuals and localization. Second: not doing regular keyword research. Third: focusing only on brand queries, where the brand app takes most of the traffic. Fourth and fifth: ignoring app metrics, rating and reviews; reviews should be answered. She also compares Google Play and App Store: the algorithms differ in how many installs they need, how long a campaign should run and how fast results appear. She then shows campaign examples from the USA, Australia, Great Britain and France. Useful for marketers and developers promoting games in the stores.