Everything about operating a mobile game

What the talk is about

Alexander Shtachenko explains what LiveOps is, presenting it as an economic process of operating a game after global launch, once money has already been spent on traffic. The first key idea is cohort ROI. He walks through a weekly payback table by cohort, splitting reports by date, campaign, geo, source and platform, and planning a payback strategy before buying traffic. The second is three event types: sales, game events and feature events. They are balanced in a calendar and extended or changed based on analytics. The third is community management: viral mechanics, email, push, remarketing and events in social networks. He also advises watching competitors to know the quality bar. Useful for producers, LiveOps managers, game designers and analysts of free-to-play games.