The Worst Mistake in Game Analysis
Vasily Sabirov
- Hall:
- Yellow Sea Hall
What the talk is about
Vasily Sabirov argues that the worst mistake in game analysis is focusing on quantity metrics, such as user counts and revenue, instead of quality metrics: paying share, ARPU, LTV and retention. He compares an analyst to a doctor who finds a project's bottlenecks. The speaker explains retention and rolling retention, cohort analysis, why quality metrics naturally decline over time, and why the earliest players deserve special care. He also covers revenue segmentation (new vs. veteran payers), funnels and user-flow reports, with a tutorial case where a social-login problem was fixed in minutes. Further topics are ABC/XYZ analysis of items, RFM segmentation of payers, in-game economy analysis and metric monitoring. Useful for producers, game designers and analysts working on free-to-play games.